By the end of the course, students should be able to:

a) Listen: develop instruments and tools for listening and critically analysing sound.

b) Know sound production and editing practices applied to the sound and audiovisual advertising medium.

c) Design and implement an advertising sound project.

d) Design and realise the sound for the sound component of an audiovisual product.

e) Develop intermediate processing and mixing techniques.

f) Implement an audiovisual sound design project.