The fundamental objective of this curricular unit is to develop the capacity to carry out creative audiovisual commercials. At the end of the course, students are expected to be able to:

a) Develop a complete creative process for advertising;
b) Develop a briefing and a creative concept;
c) Mastering the use of the main creative processes of searching for ideas in advertising, adapting them to their personal characteristics;
d) Know the main forms of narration in commercials;
e) Prepare the production of creative audiovisual commercials in real context.