This unit aims to develop the skills necessary for a deeper understanding of the theories of organization, management and strategy.
At the end of the course, the student will have learned a set of concepts, tools and basic models that will allow him/her to observe, analyse and understand an organization as a whole and its environment. Special attention will be given to the study of two elements: Management and Strategy. The concept of culture will also be discussed with the aim of developing skills that allow its diagnosis, as well as the understanding of its various aspects.
Management and Strategy in Creative Industries
6 ECTS / Semestral / English, Portuguese