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The cultural and creative sector is characterized by having creativity and intellectual capital as its main values. Its multidisciplinary, interdisciplinary and transdisciplinary nature requires collaboration and cooperation processes that bring together creative skills and management skills. It thus has, by design, new concepts, products, contents, as well as their implementation in new and different business models better adapted to the contemporary world.
It covers a wide range of activities - Architecture, Arts and Antiques, Crafts, Design, Fashion Design, Film and Video, Advertising, Interactive Entertainment Software, Music, Performing Arts, Publishing, Computer Software and Services, Television and Radio – or that is, industries that intersect creativity, art, business and technology. The result is the emergence of a sector, based on cultural products, ideas, concepts, talent and innovation, pointing to new paths for those who want to discover how to create new professional spaces in a society in which the ability to create and execute is crucial.
The main objective of this Program, a joint initiative with Católica Porto Business School, is to qualify professionals based on the interdisciplinary study of techniques, processes and methods to respond to the demand of the productive sector of the cultural and creative sector.